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Home / Digital Marketing Services / Google Ads Management Services
Google Ads is a powerful marketing platform, but without the right strategy, it can drain your budget. When used effectively, it’s one of the most efficient lead generation tools, delivering an estimated 1 spent.
Across industries, the average conversion rate for Google search ads is 4.2%, with some sectors achieving up to 6%.
While Google Ads is user-friendly and allows anyone to set up a campaign quickly, expert management leads to better returns on ad spend and a stronger bottom line.
Google Ads is a powerful marketing platform, but without the right strategy, it can drain your budget. When used effectively, it’s one of the most efficient lead generation tools, delivering an estimated 1 spent.
Across industries, the average conversion rate for Google search ads is 4.2%, with some sectors achieving up to 6%.
While Google Ads is user-friendly and allows anyone to set up a campaign quickly, expert management leads to better returns on ad spend and a stronger bottom line.
Essential Insights on Google Ads Manager
To excel in Google Ads management, it’s crucial to grasp the platform’s mechanics and leverage them effectively
What Are Google Ads?
Google Ads, previously known as Google AdWords, is a paid advertising platform that enables businesses to showcase ads, product listings, and video content online
These ads are shown across multiple Google platforms, including search results, YouTube, and partner sites, helping potential customers discover your business and offerings.
Google Ads provides various visibility options:
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Search Network: Ads show up on Google’s search results when users look for relevant keywords.
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Display Network: Ads appear on Google’s partner websites, expanding your audience reach.
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Video Ads: These ads play on YouTube before or during videos.
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Shopping Ads: Product listings appear in Google search results when users look for specific items.
How Does Google Ads Work?
Google Ads operates on a pay-per-click (PPC) model, where businesses are charged each time a user clicks on their ad.
Unlike traditional PPC advertising, Google Ads factors in ad relevance and quality to determine which ads appear and their ranking.
Ads targeting specific keywords will be displayed on the search results page when users search for those terms. The more relevant an ad is to the query, the higher it will rank.
To succeed with Google Ads, businesses must carefully select keywords and craft high-quality ads.
A Google Ads management agency like NSmedia can assist businesses in handling the platform’s complexities and optimizing ad campaigns for success.
Advertising With Google Ad Manager
Google Ad Manager is a robust ad management platform designed for large publishers with extensive direct sales. It offers detailed controls and supports various ad exchanges and networks, including third-party networks, AdSense, Ad Exchange, and third-party exchanges.
Ad Manager is the perfect choice if you require:
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A unified platform to monetize different inventory types (websites, mobile apps, videos, or games).
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Effective management of significant ad revenue from direct deals with buyers.
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The ability to use third-party networks to compete for ad space.
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Access to comprehensive reports for deeper insights.
How Google Ad Manager Works?
With Ad Manager, you gain the flexibility and control to set up, manage, and analyze all your ad campaigns. Here’s how the process works:
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Define ad units – Specify locations on your website or app where ads will be displayed.
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Generate unique tags – Create code snippets for each ad unit to embed into your webpage or app.
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Request ads – When a user visits the site or app, the ad tag sends a request to Ad Manager.
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Create orders and line items – Manage transactions with advertisers or buyers of your ad inventory.
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Serve ads – Ad Manager selects and delivers the most relevant ad based on targeting and campaign settings.
What Data Can You Access on Google Ad Manager?
Google Ad Manager provides access to a vast amount of data.
Users can create reports to evaluate performance over weeks, months, quarters, or custom date ranges.
Reports can also be filtered by multiple dimensions, including Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources, and bid ranges.
The Two Types of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.
Here are the fundamental differences between the two and how your business can benefit from each:
Google Ad Manager for Small Businesses
Google Ad Manager offers a free ad server option, making it ideal for startups or small publishers with limited advertising resources.
Key Benefits for Small Businesses:
- Access to Google’s AdSense network and additional third-party networks.
- Optimized for mobile and video ads.
- Features like line item management, forecasting, and targeting capabilities.
- Access to historical data for performance analysis.
- Customized reporting for actionable insights.
- API access for ad trafficking and optimization.
Google Ad Manager 360
Google Ad Manager 360 is a premium service that builds on the standard version, offering advanced features for enhanced ad inventory management and revenue optimization.
Key Benefits of Ad Manager 360:
- Direct support from Google for troubleshooting and optimization.
- Access to first-party audience segments for better targeting.
- Advanced video options, including dynamic ad insertion and programmatic ad serving.
- Ad units with five levels of hierarchy (compared to two in the free version).
Not sure which Google Ad Manager option is right for your business? Let NSmedia’s Google Ads agency guide you in selecting the best solution for your unique needs. Contact us today for a free consultation with our AdWords PPC management specialists.
Ad Manager, AdSense and AdMob: What Is the Difference?
While Google AdSense, Google AdMob, and Google Ad Manager all fall under the Google advertising umbrella, they serve different purposes and cater to different types of publishers:
- Google AdSense: Designed for small to medium-sized publishers to earn revenue by displaying ads on their websites.
- Google AdMob: Tailored for mobile app developers to monetize in-app ad inventory through clicks or impressions.
- Google Ad Manager: Ideal for larger publishers with significant direct sales, offering advanced features to monetize ad inventory across websites, mobile apps, videos, and games.
Here’s a quick comparison of the three platforms:
All three platforms—Google AdSense, Google AdMob, and Google Ad Manager—work together to help businesses achieve their advertising goals and generate revenue through strategic ad placements. No matter which platform(s) align with your business needs, NSmedia’s Google Ads services can help you manage your campaigns effectively and efficiently.
Craft and Manage Highly Engaging Ads That Drive Profits
Mismanaged online advertising can lead to lost trust and an audience overwhelmed by irrelevant or intrusive ads. This often results in users turning to ad blockers, cutting off valuable opportunities to monetize your website traffic.
A Google Ads manager can help you avoid these pitfalls and maximize your return on investment (ROI).
Here’s why your business needs AdWords PPC management services:
Fully Integrated Solutions To Improve Your Ad Quality Score
NSmedia follows a specific growth formula to ensure success for your campaigns:
Our Google Ads management services start with a comprehensive analysis of your current or past campaigns to pinpoint areas for improvement and opportunities to boost returns.
With a deep understanding of your business and target audience, NSmedia builds your campaigns from the ground up or optimizes existing ones for maximum performance.
Once your ad copy is finalized, NSmedia’s Google Ads specialists conduct A/B testing to identify the best-performing ads.
Our team continuously monitors your ads to identify which groups generate the highest number of leads and sales over time. Based on this data, we make adjustments to both ad copy and landing pages, focusing on the best-performing keywords to maximize results.
There are two phases to this process: removing non-performing keywords and finding new ones to experiment with. This phase includes testing different landing pages, optimizing ad placements and tweaking budgets to achieve maximum ROI.
Google Ads is always evolving, and NSmedia’s Google Ads company stays ahead of the curve to ensure your campaigns remain effective. We monitor platform updates and industry trends to adapt your strategy as needed.
Benefit From the Expertise of a Certified Google Partner
As a certified Google Partner, NSmedia has a proven track record of managing successful Google Ads campaigns. For over 16 years, we’ve delivered exceptional PPC management services with a focus on ROI-driven results.
Choose NSmedia’s Google Ads agency to benefit from:
NSmedia is a comprehensive digital marketing agency. Engage, Captivate, and Transform more leads online while achieving standout results with NSmedia.
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NSmedia is a comprehensive digital marketing agency. Engage, Captivate, and Transform more leads online while achieving standout results with NSmedia.
Contact Us > NSmedia Gives Back >
